Here are some marketing tools I developed that demonstrate my talents and capabilities.
I wrote and managed the design of Starck's prelisting brochure. It was a difficult project in that it needed to be concise while covering all of the major listing information and look professional when printed on multiple formats, such as Cloud CMA and local office printers. We offer custom formats for our agents, enabled by our superb design team and in-house print shop, all delivered bound in hardcover through our next-day order process.
Real estate agents never seem to find the time to stay in touch with their most important contacts. I developed Autoflow as a "set-it-and-forget-it" solution based on Ninja selling principles. Agents sign up and provide us with their list of contacts. Autoflow sends three touches per contact per month. The content is all original, created by our in-house creative team and consists of two printed pieces and one email. Autoflow requires no agent intervention, the assets are delivered to their clients automatically. The program has been a hit with over 50% adoption by our top producers and with many success stories.
STARCK ADVANTAGE LISTING MARKETING
My vision for real estate marketing is to improve the agent experience by making access to professionally designed marketing materials easy and quick. I put together an in-house print shop so that we could print materials and deliver them overnight. I researched the printing equipment we would need and worked with top management to acquire a professional grade printing press. The creative team trained on the operation of the press and we were in full production in 4 weeks.
Our agents love getting all of their print materials and digital assets the day after they list their properties! The print shop also allows us to do fabulous custom work at a low cost. Although the print shop was a big investment, Starck saves substantial dollars when compared to using third party printing.
THE STARCK REPORT
The Starck Report newsletter had a long history before I arrived. The design was tired and content was limited to a large table showing market data from all our markets in Northern Illinois. I brought the production in-house, saving $24,000 per year, and completely redesigned the piece. The goal was to make The Starck Report our flagship communication piece with varying forms of content that would appeal across age groups and interests. I write all the content including a market summary with graphs, decorating ideas, real estate buying and selling advice, recipes, and maintenance tips for homeowners. The response from our brokers and their clients has been wildly successful with an average 20,000 monthly impressions.