Berkshire Hathaway HomeServices

Starck Real Estate 

2018 – Present

VICE PRESIDENT OF MARKETING

Direct all marketing, advertising, and public relations for a $1 billion real estate brokerage with 17 offices and 600 brokers in the Chicago area. I advise senior leadership on the strategic direction of marketing in a highly competitive environment. I create long-term plans to elevate and professionalize the marketing function at Starck and position the firm for better recruiting and retention of brokers. I motivate and manage 4 creative team members. I have created a streamlined marketing system that delivers both print and digital marketing assets to our brokers in the next business day.

§ Created a new pre-listing package, writing and art directing all content

§ Successfully reorganized our marketing team as The Creative Studio, centralizing the marketing function within the Home Office

§ Engineered the acquisition and launch of an in-house print shop that saved over 

$1million in printing costs, while vastly improving our service level

§ Launched “Autoflow”, a Ninja based automated drip marketing program

§ Generated all-new digital and print marketing assets for brokers to use in their home sales

§ My efforts increased broker recruitment by 22% and increased annual revenues by 19% in 2019 

Coldwell Banker Residential Brokerage, NRT, LLC 

2012-2018

The largest real estate firm in the United States, a Fortune 500 company 

REGIONAL DIRECTOR OF MARKETING, CHICAGO AREA

Provided overall leadership for the Chicago region marketing team. Responsible for advertising, marketing, and public relations functions. Improved organic SEO through enhanced content creation and social media integration.  Initiated strong social media outreach to improve organic search results, increased lead generation, improved brand awareness, and enhanced sales agent recruiting. Managed PPC campaigns to increase localized search results and to generate leads. Tracked ROI using Google Analytics. Trained sales associates in more effective digital marketing techniques that improved their personal business. Monitored website performance using analytical tools. Supervised 22 marketing professionals.

§ Created and published a region-wide print and digital magazine, CBHomes.com, with a circulation over 50,000 readers

§ Spearheaded a major technology training effort involving 1500 sales associates

§ Directed the launch of a web-based CRM 

§ Created recruiting marketing program adopted by the Coldwell Banker Central Region

REGIONAL VICE PRESIDENT OF MARKETING, SOUTHWEST REGION

Spearheaded multiple facets of marketing operations encompassing advertising, communications, and public relations activity supporting Southern California and Arizona regions, comprising 78 sales offices. Gave numerous high-profile presentations to senior executives, employees, and sales associates. Supervised 54 marketing and creative professionals across geographically dispersed locations. 

§ Increased revenue 5% through a multi-channel brand awareness advertising campaign 

§ Re-engineered staffing operations to enhance overall efficiency by innovating comprehensive brand and appearance across Southern California territories

§ Architect of 2013 marketing roadmap utilizing $20M budget

§ Shaped new application for iPad, iPhone, and Android environments for a flagship marketing initiative

§ Executed successful gala awards event at the Dolby Theatre, Beverly Hills for over 400 top-producing attendees

§ Improved web site traffic and increased lead generation by 15% through an innovative social media marketing campaign

Berkshire Hathaway HomeServices Chicago

2009-2012

An affiliate of Berkshire Hathaway, the second-largest independent residential real estate brokerage company in the United States.     

VICE PRESIDENT OF MEDIA, MARKETING AND TECHNOLOGY

Provided leadership for marketing, advertising, PR, and IT operations. Functioned as the senior point of contact for public speaking engagements. Delivered Subject Matter expertise instructing sales managers and associates on media and communication best practices. Administered marketing and IT budget of $3M. Measured and reported ROI for web site and digital marketing effectiveness using Google Analytics, Adobe Marketing Cloud and Hitwise. Managed 10 creative and IT professionals.

§ Innovated branding strategy for corporation following merger and acquisition by Home Services of America 

§ Improved lead generation by working closely with our Company Generated Business team through the introduction of Live Chat virtual floor-time marketing program. Leads to our brokers increased %10.

§ Produced and established Media 360, a marketing platform that refocused advertising     from print to digital platforms

§ Championed development of award-winning brand advertising campaigns positioning the company as the premier brand for luxury real estate services in Chicago 

§ Enhanced SEO tactics resulted in a 208% increase in website traffic via social media, blogging, and pay-per-click initiatives 

Rubloff Residential Properties  

2006-2009

One of the oldest and most prestigious real estate firms in Chicago

VICE PRESIDENT OF MARKETING AND IT

Supervised overall brand and development of marketing initiatives for this boutique, luxury-focused, regional brokerage. Managed 10-member marketing and IT staff. 

Attained a 15% increase in market share through the launch of an innovative website and digital media campaign, leading to the placement of Rubloff as one of the most recognized real estate brands in Chicago. Orchestrated the marketing and advertising operations for two of Chicago’s most visible top-tier real estate developments: Lincoln Park 2520 and The Ritz Carlton Residences.

§ Project manager for two rebuilds of Rubloff corporate website 

§ Spearheaded Web 2.0 programs consisting of blogging and social networking items

§ Enriched SEO of website placing the site on page one of Google frequently 

§ Envisioned and implemented rubloffpresents.com, a cutting-edge Internet luxury real estate publication exhibiting company as premier luxury real estate brand reaching over 600K subscribers 

GMAC Home Services 

2002-2006

National real estate franchising and brokerage services

VICE PRESIDENT OF NATIONAL MARKETING 

Advanced to head national marketing and advertising initiatives for GMAC Real Estate, the parent company of Koenig & Strey. Revamped national marketing resources and assets to drive marketing campaigns and increase overall ROI. Produced online survey program for all clients closing on homes to produce key customer satisfaction metrics.

Koenig & Strey GMAC Real Estate 

VICE PRESIDENT OF MARKETING AND ADVERTISING

Oversaw corporate advertising, public relations and marketing operations for $3.3B real estate entity comprising 16 offices and 1,200 sales associates. Managed 16 creative staff. 

Directed marketing and advertising functions for the highly-successful sales launch of Trump     International Hotel and Tower, Chicago. Planned and executed two successful press conferences featuring Donald Trump.

LICENSED REAL ESTATE BROKER

Illinois Broker License 475.160974

EDUCATION

Northern Illinois University

Master of Arts of Public Administration

The University of Pittsburgh-Graduate School of Public and International Affairs

Master of Arts

Santa Clara University

Secondary Education

Northern Illinois University

Bachelors Degree-Political Science